Always looking for inspiration all over the world… Feels is travelling to grab the “smell and feel”. It has never been more fruitful to understand a market than visiting it. In every continent, country, city, people receive a fragrance education; voluntary or not. It's just in our DNA. From X, Y and Z generations we could already tell the trends and Alpha Gen will be for sure a promising one! Your childhood memories comeback through a smell of hot milk, cotton candy or the pencil lead at school. This is what drives Feels, understanding consumer in each market …. India is our first destination…ON AIR!
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